DIGIUP Games: powered by billboard.games (cooperation with Best Systems)

Digital signage is visible, but not always tangible. DIGIUP Games closes that gap: screens become active playing fields, while the smartphone remains the controller that everyone already has with them. Instead of passively watching, passers-by and visitors can join within seconds, play along and connect with a brand or message.

How the flow works

DIGIUP Games extends digital signage screens with interactive games. By scanning a QR code, the smartphone connects to the display and controls the game shown on the screen.

The game itself runs directly on the screen, while the smartphone serves as the controller. Participation happens in the mobile browser, with no app download. That lowers the barrier to entry significantly: no app store, no forced update, no account required to start.

Why this matters for campaigns

Interactive games create additional attention at the screen and actively involve passers-by or visitors. Short rounds, clear goals and immediate feedback keep eyes on the display for longer, and connect the brand with the experience.

An integrated form can also capture contact details for campaigns or activations. A spontaneous game participation becomes a trackable touchpoint in the marketing funnel, always within your own privacy and consent logic.

billboard.games and Best Systems

billboard.games provides the technological foundation for DIGIUP Games: screen-to-mobile control, game modules and customization come from our platform. Together with Best Systems, the offer is bundled for the digital signage market, from the product page and consulting to the matching hardware and software environment around DIGIUP.

Detailed product information and the placement in the Best Systems portfolio: DIGIUP Games at Best Systems.

Game formats

DIGIUP Games offers different game mechanics for different use cases. All Essential and Standard Games can be fully customized, including design, content, game mechanics and brand presence.

• Essential Games: Short games such as Spin the Wheel or Slot Machine are especially suitable for promotions or activations with many participants.
• Standard Games: Skill-based games such as Catch Game, Jump'n'Run or Dot Chaser create longer interaction and more engagement.
• Custom Games: Individually developed games can be tailored to a brand, campaign or product.

Whether it is a high-traffic area with fast rounds or a location with longer dwell time: the game type can be adapted to audience, time window and KPIs, from pure attention to qualified leads.