Gamification blog
Ideas, cases and platform notes.
Category
BlogYour Game Goes Where Your Campaign Goes: Screen Mode, Mobile Mode, and What Each Does Best
Our branded games run in one of two modes. Screen mode puts the game on a large surface, with the phone as the controller. Mobile mode puts the whole game on the phone, opened from a link or a QR code.
- strategie
- kampagnen
- bildschirmwerbung
BlogWhere Gamification Is Heading: Inside the Marketing Slice of a Tripling Market
The gamification market is set to triple by 2031, reaching USD 112.32 billion (Mordor Intelligence, 2026). It is a striking figure, but on its own it is the kind of hockey-stick chart every category shows off. The more useful questions are narrower: which part of that market is relevant to brands, why is it growing, and what separates the campaigns that pay back from the ones that quietly do not.
- strategie
- psychologie
Mediaplayvertise develops “FoxQuest” for Austria’s first cross-media gamification campaign
The branded game for Brau Union’s Stibitzer brand runs on digital signage screens, controlled by smartphone, and embedded on the brand website.
- medien
- bildschirmwerbung
- kampagnen
BlogPlayable OOH: The Future of Out-of-Home Advertising
Being seen is no longer enough. Here is what changes when an ad stops asking for a glance and gives people something to do, and where that plays out across screens and mobile.
- bildschirmwerbung
- strategie
BlogThe Science Behind Gamification
Why a brand you play sticks in memory while one you merely see does not. What motivation and memory research tell us, and how that translates into concrete on-screen and mobile activations.
- psychologie
- strategie
MediaFrom billboard.games to playvertise
Vienna-based gamification provider billboard.games is rebranding to playvertise and expanding its platform for cross-channel gamification.
- medien
- strategie
- vision
Mediabillboard.games wins 2x Bronze at the VAMP Award
At the VAMP Award, the Dragee Keksi promotion with our smartphone game received two Bronze awards.
- medien
- kampagnen
- technik
- leads
MediaDIGIUP Games: powered by billboard.games (cooperation with Best Systems)
DIGIUP Games adds interactive games to digital signage screens: a QR code connects the smartphone to the display as a controller, powered by playvertise together with Best Systems.
- technik
- bildschirmwerbung
- medien
- leads
Media#glaubandich CHALLENGE: billboard.games Wins the City Pitch in Innsbruck
At the Innsbruck city pitch of the #glaubandich CHALLENGE 2026, playvertise won the Culture, Media and Entertainment category, including a final ticket and 1,000 euros in prize money.
- medien
- kampagnen
BlogPlay Instead of Collecting Brochures: How Gamification Brings Trade Show Booths to Life
Trade show halls are crowded and attention is scarce. Interactive games on the screen turn passing visitors into active participants and fleeting glances into measurable contacts.
- messe
BlogThe Storefront That Waves Back: Gamification in Retail
The storefront as a silent salesperson, and why silence is no longer enough.
- retail
- handel
BlogGamification KPIs: What Campaigns Can Deliver
Gamification is more than a show element. Set up properly, it delivers hard KPIs such as plays, play duration, leads and opt-ins, making campaign success measurable.
- kpis
- messbarkeit
MediaÖ3 Wake-Up Challenge on Screen: Interaction in Public Space
During the Ö3 Wake-Up Challenge, commuters at Austrian train stations could vote live via QR codes and use digital screens interactively, showing how screen advertising can create experiences instead of only displaying content.
- medien
- case_study
- bildschirmwerbung
MediaStandardized Gaming Solution for Screen Advertising Launches in the Austrian Market
playvertise is part of the first standardized gaming solution for screen advertising in Austria, enabling interactive screen-to-mobile experiences in public spaces.
- medien
- bildschirmwerbung
- technik
MediaOur Vision: Gamification for Everyone, and Why We Are Rethinking Interactive Advertising
With playvertise, we are pursuing a clear vision: gamification should be simple, accessible and usable directly on existing screens.
- medien
- vision
- strategie
BlogGame Branding: More Than a Logo in the Corner
A logo on the start screen is nice, but it leaves potential on the table. Game branding becomes powerful when mechanics, visuals and message work together.
- branding
- technik
BlogFive Game Ideas for Your Next Campaign
Not every game fits every use case. Spin the Wheel, Quiz, Slot Machine, Jump-and-Run or Catch the Object: every mechanic has its strengths.
- kampagnen
- retail
- messe
BlogFrom Idea to Playable Experience in 72 Hours
Gamification often sounds like a large project. With ready-made modules and clear workflows, a branded game can be set up within a few working days.
- technik
- prozess
BlogFrom Game to Sale: The Customer Journey After the Game
The game experience is the beginning, not the end. What matters is how you guide participants afterwards, online, in store or through the sales funnel.
- leads
- customer_journey
BlogWhy App-Free Gamification Is Essential
Nobody installs a new app at a trade show or shopping mall just to try a game. Browser-based games dramatically lower the barrier to entry.
- technik
- retail
- messe
BlogInteractive Giveaways: From Prize Draw Box to Lead Funnel
Everyone knows giveaways, but the classic business-card box deserves an upgrade. Digital games combine playfulness, branding and data capture in one measurable process.
- leads
- retail
- bildschirmwerbung
BlogFrom Poster to Interaction: Rethinking Screen Advertising
Digital screens in public spaces are everywhere, yet often they only loop spots. With gamification, screens become playgrounds where brands can be experienced.
- bildschirmwerbung
- technik
From insights to your own campaign
We show you how these ideas become a playable campaign for your channel.