Ö3 Wake-Up Challenge on Screen: Interaction in Public Space
During the Ö3 Wake-Up Challenge, commuters at Austrian train stations could vote live via QR codes and use digital screens interactively, showing how screen advertising can create experiences instead of only displaying content.
As part of the Ö3 Wake-Up Challenge: Hiller vs. Hansa, an interactive voting activation took place on November 20, 2025 at 18 train stations across Austria. Passers-by were invited via large digital screens in public spaces to use their smartphone and vote whether they were more Team Early Bird Hiller or Team Night Owl Hansa.
By scanning a QR code on the screens, people could participate directly at the display and vote in real time, without installing an app or additional software. This direct interaction between passers-by and screen shows how screen advertising can be more than just advertising. It becomes an active touchpoint for audience engagement.
The result of the challenge was also communicated live: at 8:45 a.m., it was clear that 65% had voted for Team Hiller.
For us, this activation is an example of how digital screens in public spaces can actively involve people. Simple interaction creates not only attention, but real participation and reach in an everyday context, right where people are on the move.
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