Gamification for beauty audiences

• Client: BIPA
• Occasion: MADONNA Beauty Award, two days
• Format: digital slot machine as an interactive giveaway
• Smartphone control at the screen, participation directly on site
• Instant wins with products from BI CARE and LOOK BY BIPA

For the two-day MADONNA Beauty Award, our digital slot machine was provided for BIPA via the platform. Visitors controlled the game at the screen with their smartphones and took part in the giveaway directly on site. This combined a classic giveaway mechanic with interactive use in an event environment.

On a win, visitors received an instant prize with products from BI CARE and LOOK BY BIPA. The low barrier to entry kept the brand interaction playful and steady across both days at the stand.

Impressions

Credits

Client
BIPA

Occasion
MADONNA Beauty Award

Platform
billboard.games