Product knowledge as an interactive quiz

Key facts

Client
Cooper Consumer Health

Occasion
Trade show appearances

Format
interactive quiz as a trade show format on a large stand screen, controlled via smartphone

Platform
playvertise

For Cooper Consumer Health, our interactive quiz was provided via the platform at trade show appearances and played directly at the booth. Participants answered questions about products and the brand and could win vouchers. This combined knowledge sharing with a simple giveaway mechanic in a trade show context.

The quiz made it possible to engage actively with products and brand content. Visitors took part via their smartphones and answered the questions directly on the screen.

The combination of knowledge questions and a prize incentive provided an easy entry into conversations at the booth and supported the brand's presence in the trade show environment.