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For automotive & showrooms

Every showroom becomes an interactive brand experience

playvertise brings brand games to the showroom, the trade show and the dealer floor. From a charge game through configurator mechanics to test-drive lead capture, played on screens with the smartphone as controller.

Live fast

From idea to live campaign in a few steps

No developers, no custom builds. Pick a game, brand it and go live the same day. Ideal for vehicle premieres, roadshows, dealer promotions or trade show appearances, with no long project timelines or technical integration.

  1. 1

    Pick a game

    On-theme formats like a charge game, reaction challenge or configurator game, or a custom one from your brief with AI.

  2. 2

    Brand it for make and model

    Logo, colours, vehicle and campaign copy. Fully white-label.

  3. 3

    Configure lead capture

    Capture prospect and test-drive data, GDPR-compliant and built in.

  4. 4

    Embed in the showroom or at a trade show

    Play it on screens on site or share it as a link in campaigns.

Use cases

Typical use cases

  • Showroom activations that turn waiting time into brand interaction.

  • Bringing EV and technology topics to life through play (e.g. a charge game).

  • Test-drive and prospect leads through a playful experience.

  • Trade show and dealer promotions with a competitive, highscore edge.

Why it works

Vehicles are rarely bought on impulse. Interactive experiences build attention for models and offers, turn passive showroom visits into active brand interaction and deliver qualified prospect and test-drive leads.

Ready to roll out branded games?

playvertise is white-label, GDPR-compliant and live fast. Advertising you play, on screen with the smartphone as controller, with no app download at all.

All use cases