playvertise develops “FoxQuest” for Austria’s first cross-media gamification campaign

PRESS RELEASE · VIENNA, 4 AUGUST 2026

Vienna, 4 August 2026. playvertise has developed the branded game “FoxQuest” for Stibitzer, the ready-to-drink brand of Brau Union Österreich. The jump-and-run forms the core of Austria’s first cross-media gamification campaign: it runs on 57 screens in the Azerion Austria DOOH network and is playable on the brand website in parallel. Media and planning are handled by dentsu Austria.

Play starts with the code on the creative. Participants connect their smartphone to the screen and steer the character through a level world along the Vienna skyline. Points collected determine the chance of instant prizes, Stibitzer merchandise and a year’s supply as the main prize. At four highlight locations in Vienna the screens were exclusively branded and wrapped for two weeks.

The branding covers the entire game: character, colours, level world, prize pool and lead fields all follow the brand. Because the very same game runs on the screens in public space and on the website, one production covers several channels and stays available for further activations throughout its term.

With every project we see how much sits in a single game once you think it across several channels. That Stibitzer, dentsu and Azerion made full use of those options here is something we are very happy about.

With this campaign we show how much potential there is in Digital Out of Home when you think it through interactively. Gamification on DOOH screens had not been done in Austria before. We are glad to be first movers here together with Stibitzer and Dentsu, and to use public space as a real playing field for brand experiences.

Stibitzer stands for easy enjoyment and good spirits. That is exactly what we wanted to make tangible in a playful way. Being able to invite our target group to play in the middle of their everyday routine, and to bring them into active contact with the brand, fits Stibitzer perfectly and is an exciting new way to make our brand experienceable.

The campaign launched on 27 July 2026 and runs for four weeks in total, the first two of them exclusively in the Azerion Austria network. Azerion Austria puts the reach at close to 60 million contacts.

Campaign facts

• Brand: Stibitzer (Brau Union Österreich)
• Game: “FoxQuest”, jump-and-run along the Vienna skyline
• Game development and branding: playvertise
• Media and planning: dentsu Austria
• Screens: Azerion Austria, 57 screens, four exclusively branded highlight locations in Vienna
• Channels: digital signage in public space with the smartphone as controller, game embedded on the brand website
• Run time: from 27 July 2026, four weeks
• Reach: close to 60 million contacts (source: Azerion Austria, August 2026)

Press contact
playvertise · info@playvertise.io · playvertise.io