Turned product mechanics into a playable experience

Key facts

Client
Bosch Professional

Occasion
Activation on Mariahilfer Strasse, Vienna

Format
Custom game, an individually developed drill game on a DOOH screen, controlled via smartphone

Platform
playvertise

For Bosch Professional, an individual drill game we developed as software was deployed on Vienna's Mariahilfer Strasse for one week. It made the drill's product mechanics playable and enabled direct interaction in public space.

The custom game translated the Bosch Professional drill into a playable mechanic. Passers-by controlled the game on their smartphones and had to hit screws at the right moment to score points.

Through the exclusive placement, continuous use and visible interaction emerged over several days. Instead of classic visibility, the product mechanics were turned into an active experience that encouraged participation and made the brand intuitive to experience. Here, gamification was not an add-on but a central part of the campaign. It was the first exclusive screen reservation on Mariahilfer Strasse for one week.

Impressions