Playful promotion right at Vienna's universities

Key facts

Client
Dragee Keksi

Occasion
Campus promotion at Vienna universities

On-site implementation
Young Enterprises

Format
Catch Game with a golden Dragee Keksi on a battery-powered mobile screen, controlled via smartphone

Platform
playvertise

For Dragee Keksi, our Catch Game was provided as a campus promotion at Vienna universities via the platform. A battery-powered screen was set up directly on campus for the respective promotion period. Students played on their smartphones and caught the golden Dragee Keksi. The on-site promotion was run by Young Enterprises with their own team present directly on campus.

Participation required no printed materials, just the user's own device. This created a low-barrier brand interaction right in the middle of campus life, with no need for explanation.

Because the screen ran off-grid, it could be deployed flexibly across the respective locations and time slots, bringing the brand straight to where the target group already is.

Impressions