Trade show booth with a digital spin-the-wheel under full load

Key facts

Client
FRIPAC-MEDIS

Occasion
Top Hair 2026, Düsseldorf

Format
digital spin-the-wheel on a large DIGIUP screen (best systems), controlled via smartphone

Platform
playvertise

At Top Hair 2026, our digital spin-the-wheel was provided for FRIPAC-MEDIS via the platform. The long-established supplier of hairdressing products and the team behind the FMFM online magazine wanted more than visibility: they wanted reliable, measurable interaction in an environment with very high visitor traffic.

The spin-the-wheel ran seamlessly on a DIGIUP screen and was designed to remain stable during long opening hours. Visitors could take part directly at the booth; at the same time, useful data and newsletter opt-ins were captured through the activity without slowing down the process on site.

Throughout the two trade show days, the system was in continuous use. More than 600 prizes were awarded, which underlined the intensity of use and the level of interest at the booth. For us, the project is an example of how gamification works at full load on a trade show booth when technology, game mechanic and lead capture are built as one system.

Impressions