Spin the Wheel

What players do

Scan the QR code, spin once, see the result. The format needs no instructions and works on a large screen with the phone as a controller just as well as fully mobile in the browser.

What you brand

• The wheel: number and size of segments, your colours, your logo in the centre, a dedicated image per segment.
• The prizes: prizes, labels and win messages per segment. Empty pools deactivate themselves, so nobody wins something that has run out.
• The odds: weighting per segment, adjustable while the campaign runs. That is how you control the value handed out across the whole activation.
• The contact form: which lead fields you capture, which of them are required and how the consent is worded.

What it is good for

Spin-the-wheel has the lowest barrier of all formats, which is why it mainly pays into plays and leads. At trade fairs and at the point of sale it pulls passers-by to the stand; on a DOOH network it works as a short interaction in passing.

Typical goals: many entries in a short time, contacts with opt-in, controlled distribution of a limited prize pool across several days.