Existing campaign made playable

• Client: Industriellenvereinigung
• Occasion: existing Taxman campaign playfully extended
• Format: Dotchaser, branded to the campaign's visual world and character
• Location: foyer of the Industriellenvereinigung
• billboard.games role: platform
• Result: active interaction with visitors, longer dwell time with the campaign content

For the Industriellenvereinigung, the existing Taxman campaign was provided as an interactive game via our platform. From the familiar visual world and character, we configured our Dotchaser, which visitors could play in the foyer of the Industriellenvereinigung. This way the campaign was not only presented visually, but became something to actively experience.

This project shows how existing campaigns can be extended without a new production. Translating the campaign into a game creates active engagement with the topic. Visitors become part of the campaign and spend significantly more time with the message than with classic poster or screen communication.

Credits

Client
Industriellenvereinigung

Platform
billboard.games