Existing campaign made playable

Key facts

Client
Industriellenvereinigung

Occasion
existing Taxman campaign playfully extended, in the foyer of the Industriellenvereinigung

Format
Dotchaser, branded to the campaign's visual world and character, on a large stand screen, controlled via smartphone

Platform
playvertise

For the Industriellenvereinigung, the existing Taxman campaign was provided as an interactive game via our platform. From the familiar visual world and character, we configured our Dotchaser, which visitors could play in the foyer of the Industriellenvereinigung. This way the campaign was not only presented visually, but became something to actively experience.

This project shows how existing campaigns can be extended without a new production. Translating the campaign into a game creates active engagement with the topic. Visitors become part of the campaign and spend significantly more time with the message than with classic poster or screen communication.