An interactive DOOH campaign around the OE3 wake-up show

Key facts

Client
Hitradio Ö3

Occasion
Ö3 Wecker Challenge, Hiller vs. Hansa

Format
custom-built voting module on DOOH screens at 18 train stations, controlled via smartphone

Platform
playvertise

For the "Ö3 Wecker Challenge: Hiller vs. Hansa", we developed a custom voting module that ran on DOOH screens at 18 train stations from Vienna to Innsbruck. In the morning between 5:00 and 8:30 a.m., commuters could vote on their smartphones via QR code, join Team Early Bird Hiller or Team Night Owl Hansa, and follow the result in real time on the screen.

The campaign was announced in advance on the Ö3 program, on the Ö3 homepage and through social media and online ads. Early in the morning, live voting started on the screens of all main stations and other high-traffic locations. At 8:45 a.m., the Ö3 Wecker then took stock: 65% for Team Hiller and 35% for Team Hansa.

The custom-built voting module connected the on-site screens with the commuters' smartphones and brought the votes together in real time. That turned a DOOH surface into an interactive vote whose result fed straight into the live radio show.

Impressions

18 train stations across Austria