An interactive DOOH campaign around the OE3 wake-up show

• Client: Hitradio Ö3
• Occasion: Ö3 Wecker Challenge, Hiller vs. Hansa
• Format: custom-built voting module for DOOH
• Live voting via QR code at 18 train stations across Austria
• billboard.games role: software
• Result: 65% for Team Hiller, 35% for Team Hansa

For the "Ö3 Wecker Challenge: Hiller vs. Hansa", we developed a custom voting module that ran on DOOH screens at 18 train stations from Vienna to Innsbruck. In the morning between 5:00 and 8:30 a.m., commuters could vote on their smartphones via QR code, join Team Early Bird Hiller or Team Night Owl Hansa, and follow the result in real time on the screen.

The campaign was announced in advance on the Ö3 program, on the Ö3 homepage and through social media and online ads. On Thursday, live voting started on the screens of all main stations and other high-traffic locations. At 8:45 a.m., the final tally in the Ö3 Wecker showed 65% for Team Hiller and 35% for Team Hansa.

The custom-built voting module connected the on-site screens with the commuters' smartphones and brought the votes together in real time. That turned a DOOH surface into an interactive vote whose result fed straight into the live radio show.

Impressions

18 train stations across Austria

Credits

Client
Hitradio Ö3

Media agency
Mediaplus Austria

Digital agency
MediaBrothers

DOOH
Azerion & ÖBB Werbung

Software
billboard.games