Cyber security made playful

Key facts

Client
T-Systems International, Cyber Security Tribe

Occasion
RSA Conference, San Francisco

Format
custom jump and run on a large stand screen

Platform
playvertise

For the T-Systems International Cyber Security Tribe, we developed a custom jump and run. The character Cybär acted as the playable hero who overcomes digital threats and communicates cyber security topics in a playful way. Visitors controlled the game directly at the trade show booth and received prizes on site depending on how far they progressed. The game was first used at the RSA Conference in San Francisco.

The jump and run combined storytelling, gamification and lead generation in one interactive trade show format. Complex cyber security content was translated into an easy-to-understand game mechanic that actively involved visitors.

Through the competitive progression and the direct prize incentive, the booth achieved high dwell time and intense interaction with the brand. The project shows how gamification creates awareness, starts conversations and naturally supports lead generation.