Road to San Jose at the World Congress in Berlin

Key facts

Client
WeAreDevelopers

Occasion
WeAreDevelopers World Congress 2026, Berlin, Germany

Format
Branded game “Road to San Jose”, smartphone via QR, screens at the San Jose booth

Platform
playvertise

For the WeAreDevelopers World Congress in Berlin, we built Road to San Jose: a branded game promoting the San Jose edition. People played via QR codes around the venue or at the San Jose booth, on their own smartphones.

In the WeAreDevelopers look, with a leaderboard on screen and prizes such as tickets, VIP upgrades or a trip to San Jose. At the booth, monitors showed the game and fit into the lounge setup on site.

Impressions