Sampling as playful brand interaction

• Client: Argeta
• Location: Wien Mitte The Mall
• Format: digital spin-the-wheel as a sampling mechanic
• Participation via the user's own smartphone, no app download
• Around 1,500 participants in three days
• Instant prizes directly at the promotion stand

For an Argeta promotion, our digital spin-the-wheel was provided at Wien Mitte The Mall via the platform. Visitors played along on their own smartphones and won Argeta spreads directly on site. This turned classic sampling into a playful brand interaction with a low barrier to entry.

Participation was deliberately simple: scan a QR code, spin on your smartphone, and receive an Argeta product instantly if you win. With no technical effort for participants, it created a playful interaction with high engagement.

The combination of sampling and gamification significantly increased dwell time at the stand. Over three days in the high-traffic environment of Wien Mitte The Mall, around 1,500 people took part.

Impressions

Credits

Client
Argeta

Location
Wien Mitte The Mall

Platform
billboard.games