Sampling as playful brand interaction

Key facts

Client
Argeta

Occasion
sampling promotion at Wien Mitte The Mall

Format
digital spin-the-wheel on a large screen, controlled via smartphone

Platform
playvertise

For an Argeta promotion, our digital spin-the-wheel was provided at Wien Mitte The Mall via the platform. Visitors played along on their own smartphones and won Argeta spreads directly on site. This turned classic sampling into a playful brand interaction with a low barrier to entry.

Participation was deliberately simple: scan a QR code, spin on your smartphone, and receive an Argeta product instantly if you win. With no technical effort for participants, it created a playful interaction with high engagement.

The combination of sampling and gamification significantly increased dwell time at the stand. Over three days in the high-traffic environment of Wien Mitte The Mall, around 1,500 people took part.

Impressions