What a sweet premiere

Key facts

Client
Landtmann’s Original

Occasion
marke[ding] 2025, Vienna

Format
digital spin-the-wheel on a large stand screen, controlled via smartphone

Platform
playvertise

For Landtmann’s Original, our digital spin-the-wheel was provided via the platform at marke[ding] 2025 in Vienna. Visitors played along directly at the booth and won sweet prizes such as original Landtmann’s Gugelhupf cakes. On a single trade show day, around 1,500 people took part. For playvertise, it was also the platform premiere as a playable trade show format.

The spin-the-wheel invited spontaneous interaction and introduced visitors to the brand in a playful way. Taking part was deliberately low-threshold: play along at the booth and receive a prize on the spot if you win.

The public premiere of playvertise in a trade show environment served as a proof of concept for using gamification at trade shows and events with high visitor traffic.

Impressions