For digital-out-of-home & screen networks

Every screen becomes a playing field

playvertise brings interactive games to DOOH screens, as a content item that slots seamlessly into existing CMS and playout systems like Grassfish, Yodeck and Xibo. No parallel operation, no new system: the game runs as scheduled content in your existing screen infrastructure, and the smartphone becomes the controller.

View matching games

Live fast

From idea to live campaign in a few steps

No developers, no custom builds. Pick a game, brand it and go live the same day.

1
Pick a game and brand it
Choose a format, brand it in the visual editor and output it for the relevant screen format (portrait, landscape, LED wall).
2
Schedule it in CMS and playout
Add the game as a content item in your existing system (e.g. Grassfish, Yodeck or Xibo), as HTML5 content, an iframe or via a player trigger. Scheduled like any other campaign in playlist and channel.
3
Configure attract mode
In standby an animated attract loop plays. When someone joins via QR code with their smartphone, the screen switches to play mode and returns to the playlist afterwards.
4
Configure data and reporting
Opt-ins and data fields GDPR-compliant; game interactions become measurable, beyond plain impressions.

Use cases

Typical use cases

Retail media and in-store screen networks that want to offer an interactive premium format.
Storefronts and high-mounted displays where touch is not possible: the smartphone replaces the touchscreen.
Mall screens, foyers, transit and waiting areas with high footfall.
Existing Grassfish, Yodeck and Xibo setups the game is scheduled into without a system change.

CMS & playout

Compatible with your screen infrastructure

playvertise runs as a content item in common DOOH CMS and playout systems.

Why it works

Classic DOOH space broadcasts one way, the passer-by watches and moves on. An integrated game turns the display into an interactive touchpoint that creates participation and measurable interaction, all without touching your existing screen infrastructure.

References