Trade show booth games that draw visitors in and capture leads
playvertise brings trade show gamification to any booth: branded games run in the browser on the booth screen, visitors join via QR code and play with their own smartphone as the controller. No app, no download, no custom build. For exhibitors, booth builders and agencies that means more attention at the stand, longer dwell time and leads captured right as people play.
From idea to live campaign in a few steps
No developers, no custom-made one-offs. Pick a game in the GameHub, brand it and go live in a few hours, including for short-notice trade show appearances, roadshows and live events.
- 1
Choose screen mode
In the GameHub, set the mode first: for trade show booths that is screen mode for digital signage. The game runs on the booth screen and is controlled by smartphone.
- 2
Pick a game from the library
Formats with fast rounds and a highscore incentive, from Spin the Wheel through Catch Game to Downhill Ski. For your own mechanics we build custom games.
- 3
Match it to brand and booth
Adjust logo, colours, sprites and copy, set the prize pool and win probabilities. Fully white-label, matched to the booth design.
- 4
Configure lead fields
Define lead fields and opt-ins; visitor data is captured right at the booth, GDPR-compliant and built in.
Typical use cases
Booth activations with a prize wheel, catch game or reaction game that make passing visitors stop.
Highscore competitions with a leaderboard that drive return visits and booth traffic across the trade show day.
Lead capture as a playful incentive instead of the classic business-card swap.
Booth builders and agencies reselling the activation as part of their own offer.
Proven games for the trade show booth
Every game in the library becomes a full brand experience: logo, colours, sprites and copy, plus prize pool, win probabilities and the lead fields you need. During the licence term the build is yours and runs in screen mode at every trade show, roadshow and event.
Spin the Wheel
EssentialA proven format for prize draws and promotions. A single spin is enough to grab attention and get visitors playfully involved.
Details
Catch Game
StandardCatch falling objects, avoid bombs and collect points. A fast reaction game with increasing difficulty.
Details
Target Shoot
StandardTake aim at moving targets and hit as many as you can before time runs out. Precision is everything.
Details
Downhill Ski
StandardSteer a skier down a slope, race through gates, and avoid obstacles. A racing game with time tracking and multiplayer support.
Details
Jump & Run
StandardRun as long as you can, earn points over time and lose lives when you hit an enemy.
Details
Stack Tower
EssentialStop the sliding block at the right moment and build the tallest tower. Precision is rewarded.
Details
Why it works
A booth without interaction stays interchangeable. A game gives visitors a reason to stop, increases dwell time and creates natural conversation starters for the booth team. Our references show it works on the show floor: at marke[ding] 2025, around 1,500 visitors played the Landtmann’s Original prize wheel in a single trade show day.
Frequently asked questions
Which games work best at a trade show booth?
Formats with short rounds and a clear incentive work best: Spin the Wheel for instant wins, reaction games like Catch Game or Target Shoot for highscore competitions, Downhill Ski for duels with a leaderboard. At Top Hair 2026, the spin-the-wheel game at the FRIPAC-MEDIS booth ran at full capacity across both show days and paid out more than 600 prizes.
Do visitors need an app to play at the booth?
No. The games run in the browser: visitors scan the QR code on the booth screen and control the game with their own smartphone. There is nothing to install, and joining takes a few seconds.
How quickly can a trade show game be ready?
Usually within a few hours. Pick screen mode and a game from the library in the GameHub, configure branding and lead fields in the editor, done. Even short-notice trade show appearances and roadshows can still be set up this way.
What does trade show gamification cost?
playvertise works with a monthly licence. During the term the build is yours and can be reused at any number of trade shows, roadshows and events in screen mode, one game for the whole trade show season. You will find the current packages on our pricing page.
How does lead capture work at the booth?
Lead fields and opt-ins are configured per game and appear right in the play flow, GDPR-compliant and built in. At Top Hair 2026, FRIPAC-MEDIS captured newsletter opt-ins alongside live play this way, without slowing things down at the booth.
What hardware does an interactive trade show booth need?
A screen with a browser is enough, from a simple monitor to a signage totem or an LED wall. The game runs as web content in screen mode and is controlled by smartphone. Existing booth hardware can usually be reused.
Projects from this industry
QuizCooper Consumer Health Quiz
Quiz format for Cooper Consumer Health at trade show appearances.
View case
Custom GamesErste Bank Open
Center Court as a custom game for the Erste Bank Open: playable across various formats, open to everyone and promoted via Digital out of Home.
View case
Spin the WheelFRIPAC-MEDIS - Top Hair 2026
Spin-the-wheel on a DIGIUP screen at Top Hair in Düsseldorf.
View case
Ready to roll out branded games?
playvertise is white-label, GDPR-compliant and live fast. Advertising you play, on screen with the smartphone as controller, with no app download at all.
Free and non-binding